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Manchester United announce new world-record sponsorship deal with Adidas

Manchester United confirm lucrative new shirt sponsorship deal with Qualcomm from the 2024/2025 season.
Manchester United confirm lucrative new shirt sponsorship deal with Qualcomm from the 2024/2025 season. (Image Credit: Ash Donelon / Manchester United / Getty Images)

Man United completed the biggest kit deal in Premier League history after extending the partnership until 2035

According to the club’s official website, Manchester United have extended their kit sponsorship agreement with Adidas, securing a deal valued at £900 million.

The Red Devils have secured the largest kit deal in Premier League history as they renewed their sponsorship agreement with the iconic shirt sponsors.

The deal is set to last for 10 seasons and will guarantee the club a minimum of £90m per year. United and Adidas have been partners for the past eight years, and this extension means their collaboration will now continue for at least 18 years.

Manchester United secure record deal with Adidas
Manchester United secured the biggest kit deal with Adidas (Image Credit: Adidas/ Manchester United)

The club has secured a new deal, extending their partnership until 2035. The agreement represents a substantial increase from the previous contract, where the club earned £75m per year from the German sportswear giant since the 2014-15 season.

United, who recently won the Carabao Cup, achieved record sales for both their men’s and women’s kits during the last season.

The renewed deal will not only boost support for Man United’s men’s team but also place a greater focus on the club’s women’s team.

It reflects the ongoing commitment of both United and Adidas to support and promote the women’s game, signalling their dedication to further progress and development in women’s football.

The agreement ensures that Adidas will continue to supply training and playing kits to all the club’s teams and will hold exclusive rights to distribute merchandise globally.

TeamViewer remains the primary shirt sponsor for the English giants, featuring on their home, away, and official kits during competitive matches, earning the club £47m per year until the current deal ends in 2025.

Adidas will continue to supply kits to Man United until 2035 (Photo by OLI SCARFF/AFP via Getty Images)

Looking ahead, the Red Devils will be eager to secure an even more lucrative partnership to surpass their current sponsorship terms.

With this record-breaking kit deal in place, United aims to pair their off-field success with their achievements on the pitch.

Erik ten Hag‘s side achieved success by winning the Carabao Cup in the previous season, and they are determined to secure their first Premier League title in over a decade in the upcoming season.

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With their eyes set on glory, the Red Devils are eager to make an impact in the Champions League next season and aim to excel in the prestigious competition in the years to come.

Written by Roland Cutinho

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