Evolution of Manchester United’s Sponsorship Deals Throughout the Club’s History

Manchester United is one of the world’s most successful and famous football clubs. So, from 2016 to 2017, it was the highest-paid team in the world. The club has been interested in sponsorship deals with various companies, including gambling.

Next, we will focus on the evolution of sponsorship agreements between Man Utd and various casinos.

Evolution of Manchester United’s Sponsorship Deals Over the Club’s History

Manchester United has a long history of sponsorship deals. It helped make the brand recognizable all over the world. The club and local businesses had limited sponsorship agreements during its early years.

Man United began to look for sponsors because there was little financing from partners. But, as Man Utd gained popularity and success over time, new sponsors were not coming soon.

The club made deals with the world’s biggest sponsors between the 1980s and 2000s. Among them were Sharp, Vodafone, and many others.

These partnerships have brought in more than a million pounds. The agreements helped solidify the club’s status as a global brand. The club and the most recognizable brands worldwide have continued to secure deals. But there is more.

New Sponsorship Tendentious

In the 2010s, many clubs and gambling companies began cooperating. Manchester United, being one of the industry leaders, was no exception. In 2016, the club and Marathonbet signed a sponsorship agreement.

The company is one of the leaders in gambling and betting. The deal, worth £2 million a year, was to run until the end of the 2019/20 season.

Although some fans expressed concern about the partnership, it was a beneficial move for the club. Economic benefits and brand promotion drove this decision, and it paid off. You may need a guide to try the best casino games. It has many top-paying casinos that you will like, follow the link and learn more:

Manchester United’s Portuguese midfielder Bruno Fernandes (Photo by OLI SCARFF/AFP via Getty Images)

Expansion of Casinos Partnerships in EPL

Besides the Marathonbet partnership, Manchester United’s involvement in the gambling industry has grown.

One notable event was the sponsorship deal between Man Utd and MoPlay in 2019. The company offered a deal worth a staggering £10 million a year, and it was set to run until the end of the 2020/21 season.

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Manchester United’s and MoPlay’s partnership was not an isolated case. It was part of a more significant trend within the English Premier League (EPL). Many famous EPL clubs have also signed sponsorship deals, including West Ham, Crystal Palace, and Everton. A trend highlights the growing connection between sports and the gambling industry. 

Challenges and Controversies

Manchester United’s sponsorship deals and various gambling companies are controversial. These deals are lucrative for the club. But critics allege the club promotes gambling among vulnerable audiences. In their opinion, this could have serious consequences for fans and society.

Despite such criticism, Manchester United and gambling companies continue to cooperate. Some fans even called for a boycott of the club’s games and merchandise in protest. In response to this and other cases, in 2018, the UK government began reviewing gambling laws. Particular attention was paid to the relationship between football and gambling. The initiators believe the regulation will encourage more responsible football sponsorship deals. It’ll also help protect vulnerable fans from potential harm.

Erik ten Hag reveals Manchester United have made "progress" in striker search.
Erik ten Hag reveals Manchester United have made “progress” in striker search. (Photo by DARREN STAPLES/AFP via Getty Images)

Shifting Focus and New Directions in Gambling Sponsorship

In response to criticism and controversy over gambling sponsorship, Manchester United has taken steps to address the issue.

One of these steps was the decision in 2020 not to renew the MoPlay sponsorship agreement. Fans took this as a signal that the club promoted responsible gambling practices.

Manchester United announced they’d review all sponsorship deals to ensure they align with the club’s values. The club intends to show its commitment to promoting responsible gaming. Besides, Man Utd wants partnerships to be in line with its values.


Manchester United’s and various casinos sponsorship agreements have increased the club’s revenues. It allows the club to invest in new players, improve its facilities, and expand its international fan base. But the club has faced criticism and controversy due to its involvement in the gambling industry.

In the future, Manchester United needs to balance financial benefits and responsibility to promote responsible gaming. It may include sponsors working to develop accountable gambling campaigns, investing in programs that educate young people about gambling risks, and supporting research on the impact of gambling on society.

Thus, the club can enjoy gambling deals and contribute to society’s well-being. The club remains the most successful globally by continuing to build on its strengths. 

Written by Thomas Hein

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