Manchester United confirm lucrative new shirt sponsorship deal with Qualcomm from the 2024/2025 season
The club’s short press release (h/t Manchester Evening News) reported that Manchester United and U.S. technology company Qualcomm have agreed to a shirt sponsorship deal. Starting from the 2024/25 season, the Snapdragon brand will replace the TeamViewer logo in the front of the legendary Red jersey..
The Red Devils have been seeking a new shirt sponsor since last year after TeamViewer, an international technology company located in Germany, announced they do not intend to renew their deal with United.
The five-year deal with TeamViewer was worth £ 47 million per year which was supposed to run until 2026. United had an option within the deal to buy back the rights, allowing them to end the partnership before the deal’s expiration.
The statement released by United read:
“Manchester United PLC has agreed to an expanded strategic collaboration with Qualcomm Technologies, Inc., that will see the Snapdragon brand displayed on the club’s famous shirts. Qualcomm Technologies is already a global partner of Manchester United, promoting its Snapdragon brand. Under the expanded agreement, Snapdragon will become Manchester United’s front-of-shirt partner from the start of the 2024/25 season, featuring on the home, away, and third kits of the men’s and women’s teams.”
Although the complete financial details of the deal are still unknown. The Athletic reported that it could potentially earn United £60 million ($75.1 million) annually.
United employed loan deals on deadline day to adhere to financial fair play rules (FFP). Fans heavily criticized The Glazers, the club’s owners, holding them responsible for its management.
Manchester United has faced a challenging start to the season, currently residing in the 11th position. Their struggle has been evident in multiple aspects of the team’s performance. Fans anticipate that United manager, Erik ten Hag, will take measures to rectify these issues internally and bring stability to the squad.
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United fans hope Ten Hag gets financial backing to strengthen the squad in case of a worst-case scenario. The United hierarchy’s sponsorship deal could represent a positive step in addressing the club’s issues.