Connect with us

Article

Parting gift? – Ed Woodward hands Man United a £90m windfall

Published

on

Manchester United Flag

Manchester United have the most valuable digital output in world sport, thanks to Ed Woodward

According to data published by Horizm (h/t Daily Star), Manchester United are set for a £90m windfall, thanks in part to departing executive vice-chairman Ed Woodward.

The club’s digital output for 2021 is projected to be in excess of £90m, more than any other team in the sport. It comes as welcome news in a year where money has been scarce due to the coronavirus pandemic.

Horizm believes leagues and clubs are yet to realise the full potential of digital revenues they could earn, as other traditional markets such as matchday, merchandise and broadcast begin to decline.

“Social media drives all communication but that’s why (clubs) not only need to drive content to keep them engaged but also, as you can see, the way to activate sponsorship is through these channels.”

A new commercial avenue opening up?

Despite the off-field success, there is growing unrest among fans that it is not being reflected in on-field investment. This has led to massive protests against the Glazers, who own the club.

Horizm chief executive Pedro Mestriner is well aware of the power that fans hold and believes a social media boycott could hurt the club’s finances more than one would think.

“It’s like the fans saying, ‘look, I’m turning off the TV now’. There would be a huge impact.”

Woodward replaced David Gill in the United top seat in 2012

Whether this is a reason for the Glazers’ willingness to listen to the fans remains to be seen. One thing is for sure’ the protests sure appear to be hitting them where it hurts.

More Manchester United News

Woodward has rightly drawn flak for the football side of operations. However, he deserves credit for the commercial side of his job.

At the inception of the Premier League, United were one of the first clubs to realise the potential the new competition brought and went on to establish themselves as a powerhouse on and off the field.

Whether a similar opportunity exists now remains to be seen. For now, it would appear we are ahead of the curve.

In Other News

Article55 mins ago

Bruno Fernandes keen for Man United to strengthen these two key positions this summer

Bruno Fernandes keen for Manchester United to sign a defensive midfielder and a centre-back According to The Sun (h/t The...

Manchester United skipper Harry Maguire to miss the group stages at the Euros Manchester United skipper Harry Maguire to miss the group stages at the Euros
Article1 hour ago

“I’m back”- Man United star declares himself fit for crunch Euros clash against Scotland

Manchester United skipper Harry Maguire declares himself fit to play Scotland According to The Guardian, Manchester United skipper Harry Maguire...

Article2 hours ago

Arsenal make a £40m bid for this English rising star on Man United’s radar

Arsenal make a bid for Manchester United target Ben White According to The Athletic (Subscription Required), Premier League rivals Arsenal...

Liverpool could make a move for Manchester United target Kingsley Coman. Liverpool could make a move for Manchester United target Kingsley Coman.
Article13 hours ago

Nagelsmann hands Manchester United blow in the race for this 25-year-old Bundesliga star

Julian Nagelsmann hands Manchester United a blow in their pursuit of Kingsley Coman According to Goal (h/t The Daily Mail),...

Article14 hours ago

“Little bit panicky” – Man United star admits he feared missing out on Euros due to injury

Manchester United star Luke Shaw admits he was worried about missing out on the Euros due to his wrist injury...

Article15 hours ago

Roy Keane blasts this Man United superstar for his lack of leadership at Old Trafford

Roy Keane blasts Paul Pogba for his lack of leadership at Manchester United Speaking on ITV (h/t Manchester Evening News),...

Article16 hours ago

Liverpool prepare £43m offer for this 23-year-old Man United defensive target

Liverpool ready £43m offer for Manchester United target Cristian Romero According to Spanish outlet AS (h/t The Express), Liverpool are...

Article16 hours ago

Championship strugglers set to make a renewed attempt to land 19-year-old Man United starlet on loan

Transfer News: Derby Country keen to take Manchester United starlet Teden Mengo on loan According to The Athletic (Subscription Required),...

Article17 hours ago

Injury boost for Man United as English star is expected to be ready in time for pre-season

Manchester United star Dean Henderson set to be ready for pre-season this summer According to Manchester Evening News, Manchester United...

Antonio Rudiger escapes sanctions for 'biting' Manchester United star Paul Pogba Antonio Rudiger escapes sanctions for 'biting' Manchester United star Paul Pogba
Article18 hours ago

Chelsea star cleared by UEFA for ‘biting’ Paul Pogba during their Euros clash

Antonio Rudiger escapes sanctions for ‘biting’ Manchester United star Paul Pogba Manchester United star Paul Pogba and Chelsea ace Antonio...

Advertisement