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“Small price to pay”- Fans react as Man United lose £200m training kit deal thanks to anti-Glazer sentiment

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The Glazers have not always found favour with the Manchester United fans. (GETTY Images)

Manchester United fans react as the Hut Group pulls out of a lucrative £200m training kit deal

According to The Guardian, Manchester United have been dealt a financial blow as The Hut Group backed out of a new training kit deal worth £200m over 10 years.

Their decision to do so comes in the wake of growing anti-Glazer sentiment amidst fans. Not only have supporters been taking to the streets to protest but have also targeted the club’s sponsors to amplify their reach.

A major domino now appears to have fallen in the form of the Hut Group. It was revealed by the club’s managing director, Richard Arnold, THG had pulled out of a contract which was due to start on 1 July.

Manchester United have been dealt a financial blow as The Hut Group backed out of a new training kit deal worth £200m over 10 years.
Manchester United fans stormed the Old Trafford pitch amidst anti-Glazer protests

It represents a victory for the #NOTAPENNYMORE campaign that is gaining traction among fans online. The aim of the movement is to boycott the club’s major partners including Adidas, TAG Heuer and Cadbury among others.

According to the report, THG was concerned that as a local business, they would become an easy target for disgruntled fans. AON’s agreement expires on 30 June and United may struggle to strike a new deal of similar value to that proposed with THG.

The fan movements are certainly hitting the Glazers where it hurts. Perhaps this is a reason why the notoriously quiet Joel Glazer put out a statement on Friday.

Manchester United have been dealt a financial blow as The Hut Group backed out of a new training kit deal worth £200m over 10 years.
AON’s association with United ends on June 30 (Photo by Jan Kruger/Getty Images)

What this means in the larger scheme of things remains to be seen. We take a look at how some fans reacted to the news on Twitter.

Fans react as United lose lucrative kit sponsorship deal

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